For centuries industry have looked to traditional communicators for guidance when approaching their market. But now these crafty businessmen face a new challenge. Digital media such as the world wide web, computer games and digital applications open up new opportunities for interactivity and communication. To help conquering this brave new world the industry in cooperation with the research facilities of Hyper Island is creating a new breed of communicators. One who will carry the heritage of the traditional into a new world of digital interaction. They are creating hybrids, and they call them Interactive Art Directors. Chris Lind Fabio Resende Rasmus Knutsson